SMS marketing.
Wineries calculate their ROI based on how many sales it takes to cover their marketing expenses. Here is how the math breaks down for a single winery using our text marketing services, assuming you have a modest list of 500 text subscribers (a very achievable number for a Rogue or Applegate Valley tasting room).
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The Nationwide Performance Metric:
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Wineries see an average 8% to 12% conversion rate on text promotional offers (compared to less than 1% for email).
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Wineries moving their pickup and billing reminders from email to RedChirp text messages experience a 3x to 5x faster response rate.
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SMS has a 98% open rate compared to email’s 20%.
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The Math for a 500-Person List: At a conservative 8% conversion rate, 40 people buy.
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The Impact: Instead of letting inventory sit for 6 months, a single text sweep typically clears 40% to 60% of outstanding pickups within 48 hours.
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The Revenue: 40 orders × $119 average order value = $4,760 in gross revenue from one single text.
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The Combined ROI: If you subscribe to our Tier 2 package, your total monthly text marketing overhead is $799 ($399 for the RedChirp platform subscription + $400 for our management fee). This means that one single successful text campaign pays for both our service AND the Redchirp software for the entire month nearly 6 times over. Everything generated by the other 3 texts you send that month is pure profit.
2026 text marketing packages
- Redchirp
This model assumes the winery owns and pays for the Standard RedChirp subscription directly (which costs $399/month plus usage). We will handle all strategy, compliance, and campaign execution.
If you would like to test it out on your own, Redchirp offers their Solopreneur plan for $99/month. We can help you with the initial set up and let you handle the rest from there.
To see the full informational document, download the PDF here:
monthly service tiers
Your ROI:
Text marketing averages an 8% to 12% conversion rate per promotional broadcast. If we look at the lowest baseline frequency of 2 texts per month at a conservative 8% conversion rate:
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The Math: 2 texts × (40 buyers per text on a 500-person list) = 80 total orders
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Expected Monthly Gross Revenue: 80 orders × $119 AOV (Average Order Value) = $9,520
The Breakdown: A single month of the Estate Starter tier can yield an estimated $9,520 in gross revenue, paying for the combined software and management investment ($649) roughly 14.5 times over.
the estate starter.
Perfect for smaller Southern Oregon wineries wanting to test the waters, focus on key monthly releases, or boost traffic to the tasting room on slower weekends.
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Monthly Rate: $250 / month
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Frequency: 2–3 bulk texts per month
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What we will handle:
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Creating and scheduling 2–3 bulk marketing campaigns (e.g., Club shipment reminders, weekend event promos, or a flash discount).
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Basic audience segmenting (e.g., targeting just “Club Members” or “Local Shoppers”).
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Monthly performance snapshot (unsubscribes, click rates).
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Your ROI:
Using the established 8% conversion rate baseline (40 purchases per text) across a structured schedule of 4 text campaigns per month:
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The Math: 4 texts × 40 buyers = 160 total orders
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Expected Monthly Gross Revenue: 160 orders × $119 AOV (Average Order Value) = $19,040
The Breakdown: Just one single successful text campaign could generate $4,760 , which pays for the entire $799 combined overhead nearly 6 times over. When running all 4 campaigns, the estimated monthly revenue jumps to $19,040, returning your total investment nearly 24 times over, leaving the other 3 texts as pure profit.
the cellar standard.
Ideal for growing wineries looking for steady engagement, consistent DTC sales, and a structured cadence to promote music on the patio, new vintages, and holiday specials.
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Monthly Rate: $400 / month
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Frequency: 4 bulk texts per month (roughly 1 per week)
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What we will handle:
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Creating and scheduling 4 bulk marketing campaigns.
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Advanced audience segmenting (e.g., past buyers who haven’t visited in 6 months vs. die-hard club members).
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A/B testing text copy or offering mechanics (e.g., testing “10% off” vs. “Free shipping on 3+ bottles”).
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Optional - Basic image/MMS integration (incorporating a picture of a bottle or event flyer).
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Monthly reporting on traffic/engagement.
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Your ROI:
This tier introduces deep segmentation, MMS (images/video), and high-conversion RedChirp Payment Requests for text-to-pay exclusive allocations. Because of this personalization, conversion rates often climb toward the higher end of the spectrum (~10%).
Even if we keep the math at the conservative 8% conversion baseline (40 buyers) for 6 texts per month:
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The Math: 6 texts × 40 buyers = 240 total orders
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Expected Monthly Gross Revenue: 240 orders × $119 AOV (Average Order Value) = $28,560
The Breakdown: At a total max investment of $1,149, a strategic 6-text cycle yielding $28,560 pays for your overhead nearly 25 times over.
the reserve elite.
Designed for larger, high-volume wineries with active wine clubs, multiple events per month, and a strong focus on e-commerce sales.
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Monthly Rate: $600 - $750 / month (depends on bulk text frequency
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Frequency: 5–8 bulk texts per month (1–2 per week)
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What we will handle:
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Full campaign calendar management (up to 8 texts a month, highly strategic).
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Deep segmentation and personalization (tailoring texts based on favorite varietals, spending tiers, or geographic location).
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Full MMS usage (rich images, custom graphics, or short video clips of the winemaker).
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Coordination with RedChirp Payment Requests (setting up seamless text-to-pay links for exclusive allocations or club declines).
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Bi-weekly or monthly strategy call to align text campaigns with overall winery goals.
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